Rethink! MAD Minds Europe is an international knowledge and project exchange platform. Bringing together 150+ CMOs, CDOs and marketing decision makers to discuss key industry topics, share knowledge, create new partnerships and identify opportunities for their business.
How can the consequences of an increasingly digitalised word be translated into an integrated marketing strategy?
How does it affect the role of the CMO and the constellation of the C-suite?
What opportunities do new technologies bring and how can their effectiveness best be measured?
How can you best extract social big data as well as successfully and efficiently integrating big data into your CRM system?
What innovative communication strategies exist in the digital age for achieving mass customisation?
What is meant by customer loyalty and how is it achieved?
What is the relevance of brands in the digital age and how can you design a consistent brand experience?
Why is it so important to reach clients through multiple channels and how can you successfully implement a total omni-channel customer experience?