eCommerce for Manufacturers: Online B2B & B2B2C Practices

16.01.2017 – 18.01.2017Leonardo Royal Hotel Frankfurt

eCommerce for Manufacturers: Online B2B & B2B2C Practices

How the Internet has transformed the manufacturing and order fulfillment process is no small secret. However, the realm of e-commerce for manufacturing companies is rapidly growing, and modern manufacturers are starting to see a shift from business-to-consumer (B2C) sales to business-to-business (B2B) sales. Manufacturing and shipping process have historically focused on producing a product, sending it to the store, and having a consumer purchase the product.

E-commerce for manufacturing companies is changing how businesses do business with other businesses. The idea of always selling the traditional way of manufacturing to retail only is dying, and businesses need to embrace the idea of working in a multi- or omni-channel environment, to include e-commerce, in order to achieve a positive growth and return on investment. Consumers are growing more powerful through social media and the Internet, and manufacturers must be ready and willing to adapt to their demands in 2017.

Intershop Speaker 16th January at 9:45

Matthias Müller | Senior Product Marketing Manager

Establishing an eCommerce Platform - a Prerequisite in the Age of the Customer


Intershop Events

Isabell Zeitz

Marketing Manager DACH

Telefon: +49 3641 50-1133

Intershop Events

Harold van der Horst

Marketing Director EMEA-West

Telefon: +31 (0)6 33 31 03 53