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Forrester Report: Improve B2B E-Commerce Execution

Improve B2B E-Commerce Execution By Using ACTIVE Strategies

B2B E-Commerce leaders know that having a vision alone doesn't guarantee success. The devil is in the detail and the hard work associated with executing solid, actionable strategies. This report, a part of the B2B E-Commerce playbook, outlines how B2B digital business and channel strategy professionals can transform generic strategies into "ACTIVE" strategies capable of more successfully achieving company goals in the age of the customer. This document is an update to a report published in July 2017; it includes new insights, data, and examples.

Learn in this Forrester report why e-commerce strategies often fail, what challenges B2B organizations encounter and how you improve your chances of successful execution.

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